be found on google with google ads ppc campaigns
PPC (Pay Per Click) and paid search in general are effective tools for immediate results by paying for customer search clicks. To ensure you get the best return from the paid searches, you must identify what your potential clients are actively searching for.
Contrary to what people believe, PPC is not only about having the highest bid or outbidding the competition.
Ad rank is based on the bid amount multiplied by the quality score or relevance of the website and as a result websites that are not relevant to the keywords targeted pay substantially more to be in the same ad rank position as one that is relevant.