Pay Per Click or PPC provides almost instant results for your advertising budget.
PPC and paid search in general are effective tools for immediate results by paying for customers. To ensure you get the best ROI from the paid searches, you must identify what your potential clients are actively searching for.
Contrary to what people believe, PPC is not only about having the highest bid or outbidding the competition. Ad rank is based on the bid amount multiplied by the quality score or relevance of the website and as a result websites that are not relevant to the keywords targeted pay substantially more to be in the same ad rank as one that is relevant.
PPC and organic SEO don’t have to be independent. In fact, your business can benefit greatly by using both. PPC for starting a new business or campaign and organic SEO for long term traffic. By integrating best SEO practices, you will find your PPC campaign will cost less while attracting more quality clients.
Without a good understanding of PPC, an ad campaign will often quickly burn out of funds long before any results are materialised.
Our approach – By levering years of experience in PPC and online marketing in general, our specialists will work alongside you to help set up the most popular, relevant, and high conversion rate keywords for your ad campaign. We will use popular paid search campaigns available including Google AdWords and Facebook ads amongst others to target keyword searches for prospects and your ideal clients based on age, location and interest and even including existing clients of your competitors!