Content marketing is a great way to connect to your customers and their groups to boost your online presence.
Content marketing is more than just getting likes and retweets. A content marketing campaign when done correctly will help bring in relevant traffic and establish authority to rank well in search engines.
Creating compelling content that audiences like to read is hard not to mention time-consuming. You may realise afters hours or even days of working on and perfecting a content piece that it hardly ever have any readers at all. This is because you are writing what you want to write or what you’re interested to write not what your audiences are interested in reading.
Creating good content is just a start. To be able to establish your company as an expert in your field, you need to know what your clients are actively searching for and where they get their information from. Only then can you write compelling content that your readers want to subscribe to and share.
Our Approach – By gaining a deep understand of your company, the industry you operate in and what your potential client’s habits are and where they hang out, we are able to concentrate our efforts into converting them into new subscribers, members or actual paying clients. We employ content creation best practices and SEO keywords mindfulness to provide great content that is keywords rich and relevant to your industry and its clients.
Make no mistake, research and content creation is just the start of the process. For a content marketing campaign to be successful it has to be perfect also in execution and finally promotion. Shout It Out, having been in the industry for many years know all the nooks and crannies of getting the word spread. Using a mix of paid, owned and earned channels; we ensure the content gains maximum exposure. Finally, we are able to provide accurate statistics and feedback to the campaign to minimise guesswork.