Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.

SEO for Company in a Competitive Industry

SEO for company in a competitive industry is tough.   But it doesn’t have to be.   In this case study, we focus on one of our current SMB clients in the competitive transportation industry and how we got them on the first page of Google (with relevant, high valued keywords ) with thousands of […]

Digital Marketing for Tradies Made Simple

Tradies, the backbone of the Australian economy – Slugging it out day after day fixing leaky taps or installing new floorboards. Make no mistake, it is back breaking labour yet they put their money where their mouth is and persevere. Maybe it’s their relaxed attitude or casual appearance but they oftentimes have a reputation and […]

Marketing to Chinese Consumers

With its natural beauty and laid back lifestyle, Australia has been and still is a top destination among holidaymakers. While New Zealand holds the number one foreign visitors to Australia for many years, it has seen stagnant growth. The country that’s making the most of their holiday down-under now is China. In this article, we […]

How to Improve Your Business Local SEO

After you have avoided the hidden traps of purchasing a website and it’s finally SEO optimised and running, you are now ready to promote the heck out of it. However, not every business is set for world domination. If your business only serves clients locally, it makes sense to put most of your marketing efforts […]

These 9 Facebook Ads Tips Could Save You Thousands of Dollars

Before you spend thousands of dollars creating your next marketing campaign on Facebook Ads, you might want to know there are certain restrictions Facebook places on its users to whether or not its ads get published. Its official guidelines can be found here but for those of you that are not interested or don’t have […]

Buying a website in 2016 – the dangers and pitfalls to look out for

A website for your business nowadays is a no-brainer. Besides being a virtual representation of your company and its values, it can also acts as a storefront and interactive guide to your clients online operating or making money for you even while you sleep.  Now, you are sure buying a website is the way to […]